The Silent Salesperson Called ‘Packaging’
Packaging in the FMCG sector cannot be undermined and in fact, has become more important than ever in the day and age we live. Ever-increasing consumer awareness coupled up with the slit-throat competition is posing marketers with a rather unique challenge – relentless packaging innovation. Your favourite brand of biscuits will soon lose fizz if its packaging does not keep pace with time. 90% of the customers today do a thorough background check well before buying a product. Some of the most common ways of doing this are through online reviews, checking ingredients and visiting the website claims a popular online survey. Consumers are demanding more value for every single penny that they put in for a product. Packaging – one of the key P’s in marketing is by far the most pivotal communication bridge between consumers and brand owners by the virtue of engaging graphics, colours, imagery, product information, and logos among other factors. It is the reflection of brand com...